Also, they will be able to see how the product stands out in the market compared to other competitors and will help them see what would work best for their product and for the company. According to Ryan Kim's "Teradata to Acquire Aprimo for $525 million" demonstrates that providing cloud-based marketing software and services improves the business capability and performance of the marketing organization. Since launching the product, they have been able to purchase the integrated cloud-based marketing software for $525 million, including the assumption of $25 million in cash at closing. This agreement helped Teradata company enhance its analytics and business intelligence services to include integrated marketing management (KIM). Additionally, the product launch helped Lisa realize that the product label “enterprise marketing management” was not good enough to express the message the new product delivers to the target audience. However, the company's researchers realized that if they add "integrated" to the business, many customers will feel good about the product being offered to them. Leads them to change the product label to “Integrated Marketing Management (IMM)”