On April 4, 1968, Robert Kennedy went to give a campaign speech in Indianapolis, Indiana, before his supporters. Unfortunately, Martin Luther King Jr. was assassinated that day, so Robert Kennedy broke the news to the crowd. During his speech Robert Kennedy convinces his audience to act peacefully by stating how Martin Luther King Jr. would have reacted to violence, how blacks want to react and how Robert Kennedy wants people to react. Robert Kennedy states how Martin Luther King Jr. would have reacted. they reacted to convince his audience to act peacefully. He states that "Martin Luther King dedicated his life to love and justice among other human beings", to demonstrate the goal of someone the public admires. Use ethics by using a celebrity to state their point of view on the situation. This not only allows people to connect to his topic, but also take his side. Robert Kennedy says that Martin Luther King Jr. wanted to replace “violence with an effort of understanding, compassion and love.” He is saying that people should not protest against this Inhu...